Words have power … they help people decide, become informed, and get inspired. Just like I mentioned in my approach to excellent design, the role of copy development (regardless of purpose) must support and reinforce all the other components … strategy, brand, design, and marketing goals. It is a holistic endeavor. Whether I assist in copy editing, develop it from scratch, or work in tandem with a copywriter, I’m here to make sure the message is fully branded, on-target, and reads properly for the market.