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CAPABILITIES
I’m available for numerous roles, most notably Creative Director, Art Director, Senior Designer, Copywriter, and Consultant. Most projects I work on are a mixture of all of these, but it’s worth noting here that I am not insistent on fulfilling one over the other and bring value to each function uniquely and as a whole. In other words, I’m flexible!
Additional capabilities I offer are consulting, strategy and audits of existing brand and marketings materials.
See my 5-phase project agenda in the Working Together section further below.
DIGITAL + ONLINE
Websites
Microsites
Landing Pages
Emails
Animated graphics
Interactive demos, promotionals + training
BRAND + COMPANY
Branding
Logo + icon design
Visual identity systems
Company literature (external)
Brochures, catalogues, promos (print + digital)
Internal documents and literature
Event materials
CAMPAIGNS + KITS
Landing pages (specific campaigns, products, initiatives)
Newsletter + drip design (digital and print) for specific products, events, overall brand awareness, info, spotlights
Digital and print ads, social media, kits + promos
CONTENT WRITING
UX Copy for web
Emails + Newsletters
Editorial
Biographical
Profiles
Social Media
Events + Promotions
Presentations + Decks
WORKING TOGETHER
Keeping projects on course from start to finish.
It’s easy to get sidetracked when excitement for a project is high. But … I’m a stickler for process! Using my five phases below helps ensure a smooth and successful journey for the lifecycle of any project, achieving the goals we set together.
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1. SCOPE + DETAILS
This is our meeting time when we discuss your goals, recommended project scope, and required timelines. Next is the delivery of a proposal outlining everything. Upon signature and deposit, we begin our journey!
GOALS
Initial consultation and broad discussion
Determine scope and elements
Proposal and deposit
2. DISCOVERY + RESEARCH
Using a simple Q & A format, we clarify many important things about your business. It’s a very valuable stage that digs deeper into your state in the marketplace (both current and desired), defines the competition and how this affects your market placement, and creates a crystal clear blueprint for the brand, message and marketing of your business.
GOALS
Understand the competition
Brand clarity and definition
Strategic planning
3. IDEATION + CONCEPTS
Based on phase two discoveries, concept sets are developed. This helps with the bigger picture and shows how each direction impacts the user experience across all project components.
Once the concept sets are designed, we’ll review together with you and your team, in person or remotely. Concept direction is chosen. *NOTE: Inclusion of all decision-makers for the presentation of concepts is required.
GOALS
Efficient brainstorming and ideation
Design creative, branded directions
Present concepts, selection of one
4. DEVELOPMENT + REFINEMENT
Next, we move into concept revisions, refinement, and full development. Open communication is crucial here as we button things up, and efficiency in engagement is highly effective for a successful completion.
GOALS
Selection of direction that meets goals
Flesh out all components
Revisions and button-up
5. PRODUCTION + LAUNCH
Whether we are creating print pieces, digital elements, or a combination of both, the final stage is always crucial in bringing things to fruition. Proofs are approved, digital and online work is tested, debugged and launched, and everything is streamlined. Next, we’re ready to show the world!
After the final dust settles, we’ll have a simple review together so we know how the process was for everyone, and how it might lead to future work together.
GOALS
Secure completion through testing and vendor processes
Publish, launch and circulate final components in the marketplace
Finished project review