“Santa and his surfboard came to town again for Christmas!
Not only was the Corona del Mar (CdM) village brimming with the festivities on December 4th, it marked the 38th year that this anticipated celebration was successfully hosted by the CdM Chamber of Commerce.”
The Corona del Mar Christmas Walk
& 38 Years of Our "So-Cal Claus"
~ by Jill McLean
Highlighting community with Southern California holiday traditions, everything from Tommy Bahama shirts to flip-flops and surf boards.
CLIENT
Newport Coast Living Magazine
SCOPE
Community Collaboration
Event History + Storytelling
“The kindred spirit amongst the families, friends, locals, visitors and entrepreneurs shone like the northern star in our lovely gem on the coast.
Decked from end to end as a beachy winter wonderland, this stretch of merriment was a sight to behold! Playful reindeer antler and fuzzy Santa hats bobbed up and down as people mixed, mingled, bartered, and enjoyed the true spirit of Christmas amongst the amazing Southern California weather.”
“Just like a beautifully wrapped and ribboned gift, thousands of people came together to receive this joyous time of year with giddy excitement.
Stretching the entire village along Pacific Coast Highway, people sold and bought Christmas and holiday wares, watched performances, listened to live music and enjoyed tasty morsels and warming beverages of all kinds.”
“Like the sprinkles on holiday cookies or whipped cream and marshmallows on hot cocoa,
the “Christmas Walk Opportunity Drawing” was a hit once again. Attendees clamored for ticket purchases so they could win all manner of wonderful provisions for the year ahead… unique gift items, delicious restaurant meals, services and gift certificates, not to mention luxurious spa packages and delightful hotel stays. Valued at over $15,000 worth of prizes, this part of “The Walk” was the best gift of all!”
“Without a doubt, Santa really knew what he was doing this year.
Even without snowflakes and winter weather, this sunny beach community celebrated each other, the beautiful Christmas season, and made merry at this annual tradition that warms the heart and spirit of Corona del Mar like the glow of Rudolph's bright and shiny nose.”